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Creative Business Solutions 
CRM: What Good Is A New System When The Human Component Is Broken? With entire publications dedicated to Customer Relations Management and many competing CRM systems on the market, the choices can be overwhelming. But even once a system is purchased, leased or licensed, the human factor can be the most critical of all. When was the last time you checked up on your customer/client service staff?
When was the last time you:
Thereīs no point in investing in a brand new CRM system with all the bells and whistles if the underlying philosophy of customer service isnīt there or if your staff members havenīt been carefully trained in company services/products, policies or customer service skills. Follow through with the points listed above and then consider the exercise below as well. This research may cost you a little time and maybe even a little money, but itīs worthwhile.
Kelly Griffin can be reached via email or at http://kellygriffin.com. Kelly Griffin is a communications generalist who thrives on a good challenge and tight deadlines. With an extensive background in both business to business and consumer marketing, there are few projects beyond her capabilities. An expert in the development of collaterals and the management of creative and sales teams, Kelly, along with her team, has received over 50 national and regional awards for projects, writing, promotional campaigns, etc. The complete list is available. << Back to Homepage |