Every new business owner knows that a
business plan is critical it is
drilled into them by potential
investors and every banking officer
they meet. So why is something that is
so important to the launch of a new
venture so difficult to write? Good
question!
In this article I will try
to address when you should go out and
hire a business plan writer versus
taking on the task yourself. First
time entrepreneurs often cringe when
sitting down to write their business
plan. So lets break it down and see
where / when a business planning
company should be brought in:
Who will read your business plan and
why?
First you need to really understand
the purpose of your business plan and
who your audience (reader) will be.
This is an important point as a
business plan being written for a
$100,000 loan is VERY different than a
document needed for a $10 million
round of venture capital! Since this
article is focused on first-time small
business owners, I will focus on
preparing business plans raising less
then $1 million in capital. For
this “startup” or “seed” business plan
30-35 pages are perfect.
Here is what you should write on your
own
It is important for you to write a
basic draft / outline of your business
plan. Without this direction you are
probably asking too much of your
consultant. Once you have your
thoughts organized on paper you can
see what you are comfortable
completing. Here are a few suggestions:
Executive Summary: Draft the opening
of your business plan then hire a
pro to come in and re-write it. Your
executive summary will be read first
and first impressions are critical!
Marketing: You need to write your own
definition of your target customer /
audience. For the market research on
industry growth and fancy charts go
ahead and hire a consultant.
The Dreaded Financials
This is the most difficult part of a
startup business plan, as you are
making projections and assumptions on
products / services that you have not
even produced or sold yet! If you are
stuck on this section you can hire a
business plan consultant to just
assist you with completing your
projections (income statement, cash
flow, and balance sheet). If you work
closely with your consultant, the
financials are a great section to
bring in professional help.
Howard Schwartz can be reached at http://www.hjventures.com.
Howard Schwartz is a partner in
several business strategy groups,
including HJ Ventures International,
Inc. Howard has worked with hundreds
of entrepreneurs worldwide with a
focus on writing business plans for
companies interested in raising
capital from Venture Funds and Angel
Investors. Howard’s business plans
have secured several million dollars
in funding.
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