Usually the emphasis on making an
effective speech is what you do in
preparation before the presentation
begins.
But if you speak very much,
what you do after the speech can help
you become a more effective speaker.
As soon as possible after the speech,
write down impressions of how you felt
the speech went.
Answer at least two
questions about the speech: What was
the best part of the speech? What part
of the speech can be improved the next
time?
Some of your best ideas will come to
you as you are speaking. Write them
down as soon as the speech is over so
you can be prepared to use those lines
or ideas the next time you speak.
Think about the peaks and valleys in
the speech. Consider when the audience
seemed to listen best and when the
audience seemed restless and
disinterested. Write down your
reactions while they are fresh on your
mind.
Talk to someone about the speech within
the first day after your presentation.
You'll remember best what you talked
about and you might discover a better
way of telling a story or making a
point as you summarize your speech to a
friend or colleague.
Keep track of stories you tell and case
studies you include so you'll not
repeat yourself if you speak to that
audience again.
In addition, keep
records of how long you spoke, what you
wore, key people you met, and anything
unusual about the speaking context.
Occasionally look back over your
records of individual speeches and look
for trends in your speaking that you
are unaware of. When you speak to this
group again, this information will be
the basis for your audience analysis.
This is especially important if you
speak frequently within your company
and your audience will be made up of
listeners who have heard you before.
You don't want to develop a reputation
for telling the same stories over and
over.
If the group has speaker evaluations,
ask that a copy of the summary be sent
to you. Look for any pattern in the
comments as you analyze the summary.
If one person said you talked too
slowly, it may be a personal preference
and you don't need to give much
consideration to the critique. If four
or five people make that comment,
however, then you might want to
consider changing the pace of your
speaking for the next speech.
Certainly your main concern should be
with your preparation before the
speech. However, don't underestimate
the effort of what you do in analyzing
the speech after the audience has left
the room.
Stephen D. Boyd can be reached at http://www.sboyd.com.
Stephen D. Boyd, Ph.D., CSP, is a professor of speech communication at Northern Kentucky University in Highland Heights, Kentucky. He is also a trainer who presents communication seminars and workshops to corporations and associations. See additional articles and resources at http://www.sboyd.com.
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