Allowing the audience to ask questions
after your presentation is an excellent
way to reinforce your message and to
continue to sell your ideas.
In
addition, because listeners can ask for
clarification, audience members are
less likely to leave your presentation
with misconceptions about the concepts
you delivered.
Because of these
benefits, the question and answer
period is actually another presentation
and vital to most speaking situations.
Here are some suggestions to more
effectively handle the question and
answer period. Create the right mental
set among your listeners by telling
them early in the presentation that you
will have a question and answer period
at the end of your speech.
If you have
an introducer, tell that person to
mention your willingness to answer
questions at the end of the
presentation. People are more likely
to ask questions if you tell them at
the beginning that they will have this
opportunity.
Show that you want queries. Say, "Who
has the first question?" Look
expectant after you ask the question.
If no question is asked, prime the
pump by asking a question. Say, "A
question I'm often asked is..." Ask the
question and then answer it. If there
are then no questions, you can finish
with "Are there any other questions?"
Some of the enthusiasm for your
presentation is lost if you have no
questions from the audience.
Usually, priming the pump will
motivate audience members to ask
questions.
Look at the person asking the question,
and repeat it, especially if there is a
large audience or if you need a moment
to think. By repeating the question
you also insure you understood what the
person asked. However, do not continue
looking at the person once you start to
answer the question. Remember that you
are still in a public speaking
situation and that the whole audience
should hear your answer-- not just the
person who asked the question. In
addition, continue to stand where you
are equally distant from all members of
your audience. Avoid the temptation to
move directly to the person who asked
the question. Visually this will make
the rest of the audience feel left
out. As you end your answer, look
back at the person and his/her facial
expression will tell if you answered
the question satisfactorily.
Keep your answer concise and to the
point. Don't give another speech. The
audience will be bored if you take too
long to answer a question. In
addition, possibly the only person
interested in the answer is the one who
asked the question! If you can answer
with a yes or no, then do so. This
keeps the tempo moving and will help
keep the audience"s attention.
One of the toughest challenges is the
loaded question. Don't answer a loaded
question; defuse it before you answer.
Before answering a question such
as, "What are you doing with all the
money you are making from increased
prices?" defuse it by saying, "I
understand your frustration with the
recent rate increase. I believe what
you are asking is, "Why such a sudden
increase in rates?" Then answer that
question. You only get into arguments
when you allow yourself to answer the
loaded question. If the person is not
satisfied with the changing of the
question's wording, tell him or her
that you will be glad to talk about it
following the question and answer
period and move quickly to the next
question.
Sometimes you will have a listener
raise his or her hand and instead of
asking a question will make an extended
comment-- or a speech. This person has
no question. A way to handle this is
to watch the person"s speaking rate,
and when he or she takes a moment for a
breath interrupt with "Thanks for your
comment. Next question?" Look to the
other side of the room and the long-
winded speaker is not sure whether you
interrupted him or whether you really
thought he or she was finished. Do not
allow the person to continue with
the "speech" because it will deprive
other members of the audience of the
opportunity to ask questions.
Don"t evaluate questions. Avoid
saying "That was a great question,"
or "Good question." If the next person
asks a question and you give no
positive adjective, then the person may
think you did not approve of the
question and that could stifle others
from asking questions. If you want to
affirm a specific question, simply
say, "Thanks for asking that
question." Make everyone feel equally
good about asking questions.
Consider having your conclusion after
the question and answer period. This
technique allows you to control the end
of your time in front of the audience.
Instead of the last question, the
audience receives your prepared and
planned conclusion. Say, "Before I
make some concluding remarks, who has a
question to ask?" Then when you take
the amount of time you want for the
question and answer period, go back to
your conclusion. Thus you can end in a
positive and upbeat way rather than
trailing off with "So if there are no
further questions, I guess that's it..."
Always maintain control of the speaking
situation. When you open your
presentation for audience
participation, there are risks of
losing control. Anticipate the
unexpected. Plan ahead as much as
possible. Look at your content and
think about likely questions the
audience will ask. Prepare your own
questions to ask. Don"t be afraid to
say, "I don't know," and move on to the
next question (You might add that you
will be glad to get back to them with
an answer at a later time). Be up
front with a questioner if you think
the question is not relevant and in a
kind way say so. Your response might
be, "Actually, that question doesn"t
the fit the context of our
discussion." Work hard not to lose
your temper with someone who is trying
to make you look bad by the question
asked.
Remember that many speaking situations
really involve two presentations: the
formal presentation and the question
and answer period. Insure success with
both presentations by using these
techniques for the question and answer
period.
Stephen D. B can be reached at http://www.sboyd.com.
Stephen D. Boyd, Ph.D., CSP, is a
professor of speech communication at
Northern Kentucky University in
Highland Heights, Kentucky. He works
with organizations that want to speak
and listen more effectively to increase
personal and professional
performance. He can be reached at 800-
727-6520 or visit http://www.sboyd.com
for free articles and resources to
improve your communication skills.
<< Back to Homepage