Changing the rules in the middle of
the game, moving the goalposts, two-
minute drill, no harm/no foul,
franchise player, lay up, knockout
blow, on the ropes, quarterback, the
best defense is a good offense, three-
pointer, at the buzzer, brush back
pitch, hole in one, skating to the
puck, ground game, blocking and
tackling.
Lay siege, barrage, trench
warfare, sniper, collateral damage,
surgical strike, campaign, carpet
bombing, shot across the bow, frontal
attack, unconditional surrender,
guerilla warfare.
How many of these terms or catch-
phrases have you seen or heard or read
in presentations, meetings, conference
calls, management books, or on
motivational posters in the company
break room?
Enough is enough in my
view. Our business culture needs to
move past these and similar terms that
convey conflict, and assume a
predominately male sensibility.
We
need to develop a new lexicon that is
much more inclusive and much less
hostile.
For decades, there has been a working
assumption in business that sports”and
even war”offers a language of common
understanding and also a language that
supports a business culture that
values winning above all and sees it
as a zero sum game”our gain is
necessarily someone else's loss.,p>
While some sports and even martial
metaphors have become so ingrained in
our language that everyone understands
them (who doesn't know what a "time
out" is?), so much of this language is
obscure to those who aren't sports
fans or military history buffs.
As
more women, people of color, and gays
and lesbians are assuming positions of
leadership in the workplace, the
language of business can and I believe
will change to reflect a new, more
diverse and inclusive workforce.
As important as increasing the
inclusiveness of language is moving
past the hostility of so much of the
sports and especially military
language used in the workplace.
How many of you have been told to read
Sun Tzu's "The Art of War" as a guide
to business strategy? Or "Leadership
Secrets of Attila the Hun"?
The truth is that business is not a
zero sum game. Yes, it's often very
competitive, but success doesn't
always have to be measured by someone
else's failure. This kind of thinking
is toxic, and it is ultimately not
beneficial.
When people are
conditioned to view competitors as the
enemy, they are closed off to new ways
of thinking, including partnering with
competitors where it makes sense, or
viewing what they do as growing the
pie for everyone, rather than
preventing someone else from having a
slice.
In most fields, there is enough
business for more than one competitor
to thrive and taking a broader, less
combative approach may serve you
better in the long run.
So when you go to work tomorrow, try
to notice how often these phrases come
up, or whether you are using them
yourself. And when it happens, ask a
few simple, evaluative questions.
Would your Latino co-worker or Asian-
American supervisor, or lesbian CEO
understand or relate to the term?
Would any of them be offended by it?
Also ask whether the term frames
issues in an overly competitive, us-
versus-them manner. If so, ask whether
the business is really served by
having such a narrow, essentially
hostile and defensive view of the
marketplace.
Chances are, the test will lead you
toward an understanding that business
needs a new metaphoric foundation.
It's a different world today, and it
can be a much better one. When we
reframe our language to be more
inclusive and collaborative in nature,
I believe that we'll all experience a
higher level of success!
Jim Jenkins can be reached at http://www.cvc-inc.com.
Coach Jim Jenkins works with clients
to help them determine their goals.
Whether it's working with entire
companies, organizational teams or
individuals, Jim's goal is to have
clients refocus and experience new
ways of seeing, thinking and doing
leading to long-term success in
today's volatile marketplace. For
information, visit http://www.cvc-inc.com or mail to: jimj@cvc-inc.com.
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