If you are like most car dealers when prospective buyers visit your current
website you only have 2 ways to capture their information.
They must either submit a vehicle inquiry (less than 3% will do) or apply
for financing (less than 1% will do), that means 96% of your website visitors
are leaving your site without you even knowing who or what they were looking
for.
Now some car dealers will have savings certificates and free test drive gifts
but that still only captures the "in the market right now crowd."
Consumers use the internet for information and most of the time they
will look and shop a few months before they are actually ready to buy.
With your website only offering 2 ways to capture your visitors information and
these two methods being designed for ready to buy now consumers it is
totally eliminating your chance to follow up with the "not ready to buy at
this exact second" crowd which is over 96% of your website visitors.
Studies have also proven that generating automotive leads from your
own website offers the best closing ratios however if you do not have
effective ways to capture those "ready to buy now" and "just looking"
automotive sales leads you will never see the true success of your Internet
Sales Department.
You need to look at your current website capture methods and try to
incorporate a system that will be able to capture your visitors information no
matter where they are at in their own buying cycle.
By focusing your capture efforts and trying to build a large database of
email addresses you will have greater success and sell more vehicles online.
If you would like to see what some of the top automotive groups are doing to
build their database visit: http://www.HiddenAutoLeads.com
Gus Skarlis, founder of Hidden Auto Leads has developed a turn-key lead
generating system for automotive dealers that will capture website
visitors no matter where they are at in the buying cycle.
This unique system can be set up in a few hours and only costs $47 per month for unlimited leads. For more information visit: http://www.HiddenAutoLeads.com or call 1-800-757-7496.
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