Comments on: Why business has to make life better – values matter. Corporate ethics and corporate social responsibility (CSR). Motivation, leadership, marketing and management impact. Cause-related marketing and winning war for talent. Conference keynote speaker

By: Nkatsikanis

Nkatsikanis — Sun, 14 Feb 2010 05:42:28 +0000

These videos are …
These videos are great entertainment, I learn a lot from them!

By: pjvdixon

pjvdixon — Sun, 14 Feb 2010 05:42:27 +0000

Well I am amazed at …
Well I am amazed at how fast it is all changing. I work with up to 4 different multinationals each week, and most are re-writing the rules and values of their business because they know that people like YouTube community will punish them if they don’t change and actually, althought you may find it hard to believe, those in the corporations also mostly happen to think as you do.

By: Elfrania

Elfrania — Sun, 14 Feb 2010 05:42:27 +0000

How I wish what you …
How I wish what you said is the true value for corporation, but more than often, we hardly see any corporation that is more than willing to put humanity and lives at risks in the pathological pursuit for profit. Prof Joel Bakan wrote a book that turns into an award-winning documentary – the corporation.

By: pjvdixon

pjvdixon — Sun, 14 Feb 2010 05:42:27 +0000

Also if you click …
Also if you click FAVOURITE (red heart) immediately below video, you will help other people find this video and enjoy it too. Thanks. Patrick Dixon

By: Saifkarem

Saifkarem — Sun, 14 Feb 2010 05:42:26 +0000

The real challenge …
The real challenge is to balance between what is considered as an “ethical practice” which is highly related to firms’stakeholders, and shareholders, where this category simply represents the “earning” side of the firm. My thought is, whenever firms are employing ethical behaviour towards PROFIT then the action is UNETHICAL