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Nothing is neutral. Every decision we make and every action we take moves us closer to success or failure.

Archive for the ‘Strategic Marketing’ Category


E-Marketing Trends: The Experts Speak

As the year draws to a close, I reflect on the changes we have seen during the year. In my observation, three trends characterized Internet marketing in 2002: Marketers focused on profits, realizing that every customer they bring into the business needs to represent value to the company. No more eyeballs for eyeballs´ sake. E-marketing [...]

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Cree Inc., North Carolina Electronics Manufacturers

By Irwin Speizer Thomas Jefferson fancied himself an inventor and innovator, and he wasn’t bad with a quote. Here’s one: “I have sworn upon the altar of God eternal hostility against every form of tyranny over the mind of man.” Jefferson, who had to write by candlelight, might appreciate how the citation is displayed today carved in a band [...]

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O´Brian Manufacturing, North Carolina Tarp and Fabric Manufacturing – Wilson NC

By Jamie Swedberg, Industrial Fabric Products Review Think a company´s fortunes have to rise and fall with the local economy? Rubbish, says O´Brian Mfg. With its tin-roofed houses, fragrant pine woods, and abundant barbecue joints, Wilson, N.C., still evokes images of the Old South. But O´Brian Mfg. Co., an industrial-fabrics firm located just off Highway [...]

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Mitchells Distinctive Clothing For Successful Business People, Greenwich, CT

Customers embrace upscale clothing retailer´s high-touch strategy. The retail environment poses many customer-relationship challenges. High employee turnover and one-time customers are just two of the hurdles facing retailers trying to implement customer-centric strategies. But one Connecticut-based clothing retailer is overcoming these obstacles using one-to-one principles to boost its share of customer and keep its Most [...]

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