"Doing It Right" realizing your company's objectives

"For over twenty five years farmers and business owners have told me,
'yes, but our business is different.'

And until now there was no single system to help them discuss their mutual expectations, address their differences and strategically design the future of their organizations
for themselves."

---Wayne Messick, Publisher

"Doing It Right" - the practical guide for organizations and professionals
preparing themselves for success in a dynamic business environment.

"I have long believed that business owners like you already know 80% of what you need to know in order to succeed in managing your company. From my experience I also believe that many of you have advisors who attempt to promote the belief that the vital 20% that will be the difference between long term success and eventual failure is their domain, not yours.

Otherwise how do you account for successful business owners sitting with their hats in their lap asking the advice of an advisor who has never met a payroll, won't give you a straight (or timely) answer, or who doesn't really understand your business/family situation?

We created Doing It Right for people like you.

People who, when they do meet with their advisors will be looking for advice based on a dramatically higher understanding of their own business and the available strategies.

And people who want to make their advisors work for their fees!

Dr. Dan Elash's very complex business strategies - those used daily at the highest levels of the world's largest companies, were simplified so that even I can understand them. I drove him nuts as I asked him to simplify, simplify, simplify.

The Table of Contents shows you the big picture. The 300+ pages of content are divided logically into ten sections from "Creating Value" to "Extraordinary Execution".

You'll learn specific strategies to more successfully exploit your marketplace.
Develop a sharper focus on your mission - for both you and your people.
Be able to substantially raise the IQ of your entire organization.
Understand your vital role in leading a successful organization.

I learn best when I see examples, so we provide you with concrete examples of how these concepts are being applied up and down Main Street. Dan chose two dozen of the many successful business owners I have profiled in my newsletter to use as examples - to clarify the concepts. Dan's specific observations were added inside the profiles to enhance the teaching/learning process. These real-life examples will help you connect to your situation and learn from the experiences of others.

The forty four business tools Dan has used as a business consultant and executive coach are the backbone of the implementation of the concepts presented. These tools are for you, your team, your managers, and your business coach - everyone committed to the growth of your enterprise - to convert discussions into action. You don't have to use use them as they're presented. You can and should modify them to fit your people, your culture and your business realities.

The digital 'eBook' format makes the process of learning, understanding, and doing seamless. For example, if you find a concept that you aren't familiar with, click on it and it will take you to a working definition and a Main Street example. You may find another link that takes you to a different, but relevant section that further expands on the concept from a broader point of view.

Is Doing It Right for you?
The unique presentation of content, experience, and application will meet you wherever you are. It is packed with actionable concepts for successful companies ready to ratchet up to the next level of success. On the other hand an entrepreneur ready to evolve into more sophisticated company will see the road map and requirements of the future more clearly. And smaller companies fighting to survive now have the tips, tools, techniques, and examples that might make all the difference in their struggle.

The four groups who can take value from this work.
Doing It Right gives the senior generation leaders the tools to ensure a the survival of the organization after a transition of leadership and power. It provides middle generation of leaders with the tools to apply the business idea and effectively array the company's resources in a dynamic, continually changing environment. It gives these successors the tools to bridge the gap between the generations.

It provides the youngest generation the tools to become meaningful contributors, true partners in the enterprise. And professional managers and professionals find the tools a frame of reference for better serving their clients and making much more effective use of their knowledge, skill, and ability."
-- Wayne Messick,Publisher.

I asked Dan to tell you more about his plans for helping you be more successful.

"People are too busy dealing with the business of business - to be sorting through mountains of books and papers in search of a few nuggets of wisdom that they can then use with great effect. Yet, leaders must continually learn or they'll quickly become obsolete.

I created this learning system to make it easier for you to learn as you do your real work. Your particular current interest will determine how you use the toolkit, this time. However the next time you or one of your associates refers to it, to deal with a different challenge - it will unfold completely and uniquely differently.

Go where your thinking takes you. Go where your curiosity leads. In addition to the links between the ideas and tools and stories you'll find links to references, strategically bundled at the end of relevant sections. Here you'll find pointers to other texts that will help you to deeply explore highly relevant areas. Yet, they'll never be intrusive, distracting you from your practical focus.

My ultimate objective is to make you aware that there are many, many actions that are open to you in your efforts to help your company grow and thrive in the tough business environment of the future. My goal is to give you an edge. Your advantage will be realized in using the vital, but as yet still untapped capabilities existent in your organization."
-- Dan Elash, PhD, Business Coach and Author of Doing It Right.

Three dozen business owners, association execs. and professionals participated in the editing, review, and development process. Here is what they had to say.

"True to form, Dan Elash's "Doing it Right" goes far beyond being just another 'book.' It's a comprehensive learning system that is an invaluable guide for all business owners and leaders interested in creating and sustaining a high performance enterprise.

Filled with very thoughtful and relevant concepts, stories, tools,profiles and practical examples, Doing it Right will help you chart a clearer, more mindful and more focused path in these turbulent times. Congratulations Dan for your great performance in developing a truly empowering resource for all business leaders."
--Rick Sidorowicz Publisher and Editor of The CEO Refresher, Toronto, Canada

"Doing It Right has been invaluable. Thank you Dan for allowing us to work with it during its development. My dad is enjoying retirement more - knowing that we have the blueprints for our continued success. We all thank you - especially Sarah and her husband our 4th generation."
-- Paul Thomas, Louisville, Kentucky

"I have known Dr. Daniel Elash for many years. This toolkit is the offshoot of his many exemplary works spanning a highly successful career devoted to helping people help themselves. It is an easy to use and straightforward learning "system" that should be mandatory reading for every small business owner/operator, or for that matter, every business manager who wants to achieve their personal and business goals."
--Dan H. Mathews, Senior Vice President & COO, National Automatic Merchandising Association

"With 3 members of the third generation of our company working with my mom and me -developing shared goals has alluded us. When you told me that your Toolkit would help us work more productively together - I did not believe it. Thanks so much, we are all on the same page for the first time since we went to Disneyland 20 years ago"
-- Jack Dillon, rancher, Tulsa, Oklahoma

"As a consultant and seminar leader, I am often told by business owners, 'Yes, but our business is different.' Until now there was no single system to help them address the entire spectrum of challenges - communications, sales, marketing, management, the works. They were looking for a set of tools that could be shaped to fit their hands. Now it's here."
-- Ruth P. Stevens, eMarketing Strategy, New York, NY

"We have been looking for something - we did not know what - that we could adapt to our unique way of doing business. There were always inconsistencies that kept us from using them. It seems that the authors were always trying to put us in their box, rather than bending their knowledge to fit us. The Toolkit is the first one that lets us be us. Thanks for the opportunity to be part of the pilot project."
-- David Ellis Atlanta, Georgia

"Obviously Dan has put a tremendous amount of work into the development of the toolkit for business owners. In addition to the businesses themselves I think it would be a valuable tool for family business advisors; maybe they should be the target market."
-- Wayne Rivers, President, The Family Business Institute, Inc., Raleigh, NC

Some of the teaching-learning-doing tools in "Doing It Right" will help you:

Create a High Performance Organization

Measure the Cost of Organizational Conflict

Develop a Shared Vision of Your Businesses Future

Leverage Your Brand into Additional Markets

Have Productive Partnering Conversations With Customers

Become a Better Leader by Listening

Diagnose Performance Shortfalls - Effectively

Rewrite Your Organization's Future

Create a Thinking (as well as doing) Organization

A Small Taste of the Vexing Questions Answered and
Solved by "Doing It Right"...

"How do I get the people who work for me to care more about their work?"

"How do I grow our management to keep up with the growth of our business results?"

"How do I prepare my people to handle unexpected events?"

How can I position the company to thrive after I retire?"

"How do I prepare future leaders without creating jealousy and unproductive rivalries?"

What's the Guarantee?

Rather than offer a money back guarantee after you purchase Doing it Right I decided to simply give you access to 100% of the content - for free. There’s absolutely NO RISK to you because you can use the content forever - at no charge, by simply clicking this link. The real question now becomes, "Why should I buy it if you're giving me access to the content for free?"

Maybe you won't. Maybe reading the copy online will be fine for you. And since procrastination is one of the 4 deadly sins in business - I want you to do something, whatever it is, and begin integrating the street tested strategies into your business today.

Before you leave this page, in order to understand why most people also purchase a printable ebook, one they can read offline if they want to - read below.

The very real bonuses are worth much more than the digital copy of Doing It Right and are available only to registered owners. These are resources you can not get anywhere else.

Bonus: Audio Tips Describe Multiple Uses for Doing It Right

Using instant audio technology you will receive tips for effectively using "Doing It Right" as:

a team building tool,
a competitive intelligence program,
a source book for management growth,
a road map for your peer group discussion,
and a non-biased resource for when you are dealing with your advisors.

The audios themselves are worth more than any book you'll ever own.

Bonus: Asking the Right Questions, in the Right Way, For Right Results

A well-crafted question, dropped at just the right time, can shift the course of action in significant ways. The act of asking questions places the power and responsibility into the hands of your employee, manager, client, advisor, etc. A state of inquiry opens the discussion around new possibilities.

Registered owners of "Doing it Right" receive a 35-page collection containing 20 sets of questions grouped according to the many themes upon which groups typically focus. Use these lists in preparation for working with a group of employees, an internal team meeting, external discussions with advisors, vendors, and others. Or use them as catalysts for the development of your own questions. You can put this practical guide to use right away without hours of study and contemplation.

Bonus: 90 Minute Audio Roadmap for d-i-y Strategic Planning Process

It has been my experience that the vast majority of the really valuable, actionable, and transferable strategies and tactics you are ever likely to receive - will come from your fellow business owners. These are people with relevant experience who are willing to share it with you.

Therefore I am giving registered owners of "Doing It Right" a blueprint for creating, organizing and managing an ongoing group discussion and collaboration process. It's all there, everything you need to know and the steps you will need to take, an outline for forming your group.

This is a complete guide for developing your business peer group. We start from the beginning and provide resources that will help you create, maintain, and manage your group - in minutes per month - so it will not interfere with running your business

Receive Digital "Doing it Right" and The Invaluable Productivity Resources!

Once the transaction has been approved you will receive a unique URL where you can download the your digital copy of the "Doing it Right".

After you register your copy (simple steps are on the web site) a randomly generated receipt will provide access to the bonus reports and audios. They will be sent to you via email.

Wayne Messick, Publisher
www.iBizResources.com
81 Pondfield Road, Bronxville, NY 10708
Phone: 212-501-4912
Email: wmessick@iBizResources.com