Family Business Strategies


« The Small Business Approach to Market Research
Small Business Marketing Is More Like Romance Than You Might Think: Make Them Fall in Love »

Small Business Computer Consulting: Smart Marketing

FREE Cost of Conflict Calculator How much is conflict costing your company?

FYI! The US Small Business Administration is the most prominent source for debt financing. The SBA doesn’t lend money directly but organizes and guarantees loans through various lenders and sources under its umbrella.

In small business computer consulting, it can be easy to get yourself into money trouble really fast. Conserve your precious capital by avoiding some of the common mistakes when marketing your small business computer consulting firm.

Perform Tests

Whenever you’re doing any marketing with your small business computer consulting firm, think about being able to run smaller, measured tests before making big marketing bets. It can be something as simple as direct mail.

FYI! Family businesses need a sounding board for clarifying their goals, missions, and vision.

Don’t mail five or ten thousand pieces your first time out of the gate. Don’t put $2,500 or $5,000 or more on the line.

Start Small and Focus on Your Target Market

First, try a $500 test and see how your small business computer consulting firm does. If you’re thinking that you absolutely must put an ad in the yellow pages or the newspaper, reconsider. There are much better ways than broadcasting to an audience where 95% of the people aren’t interested.

Small Bets are Less Risky

If you are set on marketing your small business computer consulting firm in the yellow pages or newspaper, start smaller and test the waters with something on a smaller scale before you ramp up.

Whenever you’re making decisions on marketing and business development, think about small, measured bets before making big marketing bets so you can test things out, analyze all the results, track the number of inquiries and learn what happens to those inquiries.

FYI! Small business plans make sure that all employees are pulling in the same direction, in keeping with the human, technological, physical, time and financial resources that the small business has at its disposal.

Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Joshua Feinberg has helped thousands of computer consultants around the World get more steady, high-paying clients. Learn how you can too get more steady, high-paying clients. Sign-up now for Joshua’s free Computer Consultants Secrets audio training.

Important Note!
Realize Your Personal, Professional, and Business Potential
With A Little Help From Your Friends.

This entry was posted on Monday, March 31st, 2008 at 9:46 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

You must be logged in to post a comment.