Family Business Strategies


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Small Business Marketing Secrets: Use Empathy and Patience to Win More Customers

FREE Cost of Conflict Calculator How much is conflict costing your company?

FYI! An effective family business advisor will help you get critical support and buy-in from the rest of your group, in order to reach a consensus about the vision.

One of the toughest things about selling is learning to remember that the world does not revolve around us and our priorities.
It’s not hard to understand why though.

If we believe in our company and what we sell, if we are passionate in how our product or service can help our customers, if we see the results so we know it really works, then it’s easy to assume everyone places the same high priority on our product or service as we do.

Why wouldn’t they? This is next best thing since sliced bread, nuclear fission and Velcro. People should be lined up to buy from us, right?

Of course, everyone has their passions, their priorities, and their fires to extinguish. They might agree with us that our product or service is fantastic and it is a perfect fit for them.

FYI! Family companies need someone to help them when they are starting a new business, a new unit in their existing business, or are transitioning their company to the next generation.

But, they also have budgets and families and employees and bank loans and vacations and all the other fun things that fill our lives.

So when you talk with someone who is interested in your product or service, remind yourself that you’re working on their schedule, not yours. It needs to fit their world, not yours. That way when it takes two or three months to close a deal that should only take two or three weeks, you won’t get too frustrated. Just remember, you’re working with their priorities, not yours.

My Tax Tutor For Small Business Owners. What Every Small Business Owner Should Know About Their Taxes.

If they want and need what you offer, if it is a good fit, if they trust you and your company, you will do business. It might take longer than you prefer but that’s okay. If you stay with them, the deal will get done.

Kevin Stirtz has developed a unique concept called “Blow Up Your Business.” He speaks to groups of professionals and business owners who want to attract more customers and put more money in their pocket. Kevin can be reached at http://www.KevinStirtz.com or 952-212-4681.

Important Note!
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This entry was posted on Friday, May 2nd, 2008 at 10:11 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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