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Success Stories From Main Street Phillip Choi is the CEO of Silla Cooling Systems and also an eCriteria Premium member. Choi led Silla to phenomenal sales and directed Silla's growth to 20 warehouses nationwide in less than two decades. How did he do it? "I believe that our success largely rests on our ability to take advantage of innovative technology," says Choi.
"Because the price of automotive parts are mainly the same everywhere, I knew that our success would lie in increasing each employee's productivity-which is comes by the automation that computer technology offers." Choi's forward-thinking outlook led him to use eCriteria's database service, with the goal to expand Silla's marketing strategies to the Internet. After establishing a Web presence for Silla, Choi was not yet satisfied. He did not want to limit Silla's website to merely a static Web brochure. He wanted to enable prospective customers to request free quotes for their products.
Choi decided to place an interactive, database-driven form on Silla's website to:
Exploring his options, Choi found two very different solutions: a custom Web database solution or an application service provider at www.eCriteria.net.
Here's what he discovered about each solution:
1. Custom database solution: Choi promptly decided to give eCriteria a test drive using the free 30-day trial. Within an hour, he created the data entry database, integrated it seamlessly into the website, and received their first online quote request! Choi immediately recognized the beauty of eCriteria for a growing business like Silla and became an eCriteria Premium member. Here's the finished product: http://www.sillacooling.com/getaquote.htm. Silla Cooling Systems is just one case of how eCriteria has enabled businesses to successfully use the Internet to develop their Web presence.
Designed to be a simple, easy, and cost-effective alternative to traditional custom Web development, eCriteria offers a smart database solution for small to medium sized businesses. Using eCriteria's proprietary Database Publishing Wizard, eCriteria members can click their way to creating a searchable or data entry database. Without any programming or database experience, eCriteria members can integrate databases to their website or intranet. Choi captures the essence of eCriteria's service: "The ease and cost-effectiveness that eCriteria provides is remarkable. This is the perfect solution for rapidly growing small businesses."
Phillip Choi can be reached at http://www.sillacooling.com/. Profiles of business owners respected in their industry appear in our newsletter and are available on our web site. We encourage association executives to tell us about their members who are leveraging their inherent advantages (trusted brand, excellent service, etc.) by embracing a "doing it right" attitude into their strategy for growth. << Back to Homepage |