Bronxville, NY 10708 September 22, 2003

For years we have seen examples of business people gathering together informally to share opinions, information, experiences, successful strategies, etc. Often at the coffee shop, Rotary Club meeting, an association event or Chamber outing.

These strategic conversations outweigh the advice of the "experts" every time.

Strategic Conversations are organized and focused discussions among peers -where each participant receives insights and experience of their colleagues real-world experiences. "Conversations on Purpose" that form an essential ingredient in their company's struggle to realize it's full potential.

Belonging to a peer group focused on the businesses of it members will make a huge bottom-line impact on your company.

• Insights from people who have no commercial incentive in their suggestions.
• Input from people who have "been there" and "dealt with it".
• And they will be your supporters who will be with you for the long haul.

  Business owner Robert Bailey sees the values of peer groups and the variety of perspectives they can provide to participants:

  Corporations call them focus groups. And they are. For businesspeople though, peer review teams offer the counsel of selected advisors- other business owners like themselves. Each has an appropriate point of view, skill sets and objectivity that clear our otherwise murky projections of favorable results and how to get them.

  Anyone who has been around the boards of directors in family businesses and small- to mid-sized companies knows that, generally speaking, board members are insiders and they have their own agenda. The boards aren´t always interested in providing (or even in a position to provide) regular, step-by-step instructions.

  A peer group, on the other hand, provides an opportunity to access a sounding board of professionals without the insider concerns that invariably influence a company´s board of directors. Peer groups have no hidden agendas, just people with the same or greater experience helping other people.

  The value of having a mix of members in varying fields is that it provides a cross-pollination of ideas. We all tend to get locked into our own ways of thinking about problems, solutions, and challenges. Often the best solutions are very clear to people who are not bound by those old ways of thinking, or by our own ingrained opinions about how to succeed in our given industry.

  To help business people organize and manage their self-directed peer group, we are producing a free conference call. They will help you start your own group, learn from the experiences of others - how-to maintain a productive process - and provide tips and shortcuts from people with extensive experience facilitating groups of business people.

  The conference call is non-commercial and open to the public. Participation is limited.

  To receive a copy of the agenda and the call-in number, send us an email mailto:callreg@FamilyBusinessStrategies.com Be sure to mention that you are interested in the free peer group conference call. We will make sure you are on the list of people being invited to our next session.

  The time you invest the teleconference will introduce you to a powerful strategy for realizing your company's full potential. -30- Wayne Messick (Wayne@FBNews.net), CEO
  Family Business Strategies
  81 Pondfield Rd., Suite 237
  Bronxville, NY 10708
  Phone : 914-393-7117
  

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