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Build Your Reputation As An Expert And Double Your Income! Bronxville, NY 10708 September 21, 2004 Are you achieving the income level that you thought you would when you began your business as a business coach or strategist? If so, great news! Keep doing what you're doing and build on your success. If not, join our free teleclass on Tuesday, September 8 from 2-3 PM and find out how to achieve a higher level of success. "Just as there are born leaders, there are also people who find it easy to promote themselves and their considerable skills. The rest of us aren't so lucky; it just doesn't necessarily come naturally to us." Wayne Messick, creator of Effectiveness Strategies and a family business strategist wants to share his ideas regarding the best ways for coaches and consultants to market their expertise without turning into salespeople. There's a logical process that's easy to follow for using the skills that you're already successful with to continue to build your existing client base and possibly tap into a rich new source of prospective clients. The free conference call will present:
To prepare for the teleconference, you'll want to read about what CEO of Coachville.com Dave Buck calls "situational expertise" from the interview Messick conducted with him and "Don't Look Toward The House," an article that Messick wrote based on his experience with a family in a highly successful family-owned business in the midst of succession and estate planning. The background pieces are available at the iBizResources website – http://www.ibizresources.com/cv_call_0904.html. Buck explains how to articulate your benefit statement in a way that allows prospective clients to know that you can "talk the talk" of their industry and business. Clients need to understand the benefits of your services in a way that makes sense to them. In his article, Messick shares how he connected with the business owner in "Don't Look Toward The House" in a way that conveys the formula for successfully communicating with the owners and leaders of privately held businesses. During the free teleconference call, by sharing his knowledge of privately held businesses and their owners, Messick will provide the information and strategies that you need to tap into this prospective client market that makes up 89 percent of all businesses in the United States and 2/3 of the gross national product! He will also introduce some other valuable services of which you may take advantage and explain his plans for the "Connection Engine," a system for connecting business owners with the expertise that they seek. This engine may provide assistance in opening some doors for your business. Don't miss this free conference call. You may register on http://www.ibizresources.com/cv_call_0904.html
Wayne Messick (Wayne@Messsick.net)
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