ECommerce and Email Marketing go together. In running your own online shop, you’ll have the power to market the store in the way you wish to.
It might sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber 125X125 AWeber Banners
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
If you decide to use a template, be sure to find one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and will be used to determine the best option for any future email campaigns.
It’s possible to find information like CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Depending on what they do, you can make use of Aweber for more effective results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. 125X125 AWeber Banners
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them. It speeds the process and you don’t have to anxiety. They accept these file types when they import:
You can choose between using an already-generated subject line or creating your own. If you create one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. 125X125 AWeber Banners
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you send an email. Features like A/B testing may not be available, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign and see the source of these data. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) 125X125 AWeber Banners
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or code to facilitate the integration.
Does Aweber offer customer service?
They do. The customer service of Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.