ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store in the way you wish to.
It may seem easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber A 100% Free Alternative To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any item or service based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated style. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
When you select a template, be sure to find one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Bonus points for having on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and will be utilized as the basis for any future newsletters.
There is a possibility of locating details such as CTA when you change one particular aspect in the layout. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. A 100% Free Alternative To AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so that you don’t experience the anxiety. They accept these file types when importing:
You can choose between making use of an already-generated subject line or making your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. A 100% Free Alternative To AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive and you will benefit from the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) A 100% Free Alternative To AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.