ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store however you would like to.
On paper, it may seem straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Access Reports In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service based on HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates work with RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements hindering the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and is used as the one for any future email campaigns.
It is attainable to discover information like CTA when you alter a particular part or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. Access Reports In AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process so you don’t have to tension. They will accept the following file types when they import:
You have the option of making use of an already-generated subject line or creating your own. If you create one, you must wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Access Reports In AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign in action and the source of these data. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Access Reports In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.