ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the power to market the store however you would like to.
It may seem easy, but it isn’t. You engage with customers, go through social media, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Accidently Deleted Image AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built upon HTML templates. Being a platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. Not all email templates can be used with RSS feeds.
So when you choose the template, make sure to find one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and can be used as the one for any future newsletters.
There is a possibility of locating information such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The method they use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, and so on. Accidently Deleted Image AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process so that you don’t experience the tension. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Accidently Deleted Image AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign and see where they came from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you will make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Accidently Deleted Image AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber offer customer support?
They can. Customer support on Aweber is available during working hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.