ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store in the way you wish to.
It could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Actionetics Vs AWeber Autoresponder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based upon HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
So when you choose a template, be sure to find one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Also, points for incorporating the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option for future email campaigns.
There is a possibility of locating data like CTA when you change a particular part of the design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Actionetics Vs AWeber Autoresponder
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the information, it’s easy to transfer them. This speeds up the process , so you won’t feel the stress. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Actionetics Vs AWeber Autoresponder
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign and see the source of these data. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) Actionetics Vs AWeber Autoresponder
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.