Active Campaign Or AWeber

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the power to market the store however you would like to.

It may appear easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.

These days, even the static newsletters aren’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber the way it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Active Campaign Or AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.

Active Campaign Or AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern appearance. You can change the color as well as the font or style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

For those running blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. Not all email templates can be used with RSS feed.

When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading and font, style and color. Photos can also be used here to make the page look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and is used as the one to send out future email campaigns.

It’s possible to find information like CTA when you alter an element or design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.

The method they use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. Active Campaign Or AWeber

When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s possible to import them. It will speed the process and you don’t have to stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or making your own. If you create one, you have to wait for verification from the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Active Campaign Or AWeber

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This makes sure that users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In one way or another these features can assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.

The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you will make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) Active Campaign Or AWeber

What is Aweber?

The Aweber platform for email marketing is designed for companies as well as digital marketing. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber offer customer service?

They can. Customer service on Aweber is available during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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