ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store in the way you wish to.
It might seem simple, but it’s not. You engage with customers, go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Active Campaign Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. Since it is a platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern style. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.
If you decide to use the template, make sure to find one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and can be used to determine the best option for any future newsletters.
There is a possibility of locating data like CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The method they use at least is sending emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. Active Campaign Vs AWeber
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also possible to import them instead. It will speed the process and that you don’t experience the stress. It will accept these types of files when importing:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Active Campaign Vs AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign in action and where they came from. In some way or other the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive and you will make the most of the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) Active Campaign Vs AWeber
What is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.