ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the ability to promote your store in the way you wish to.
On paper, it might seem simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Activecampaign Dvs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with an RSS feeds.
If you decide to use the template, make sure to find one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and will be used to determine the best option for any future emails.
It is attainable to discover data such as CTA when you change one particular aspect in the layout. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, and so on. Activecampaign Dvs AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via an online form. While you can manually input the data, it is also possible to import them. It speeds up the process , so you don’t have to anxiety. They accept these file types when importing:
You have the option of using an already-generated subject line or creating your own. If you create one, you have to wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Activecampaign Dvs AWeber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to essential vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you’ll make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Activecampaign Dvs AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.