ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store in the way you wish to.
On paper, it might seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Activecampaign Or AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built in HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feeds.
When you select the template, make sure to find one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be used to determine the best option to send out future email campaigns.
It’s possible to find information like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish you could make use of Aweber for better results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, and so on. Activecampaign Or AWeber
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. Although you can manually enter the information, it’s possible to import them. This speeds up the process so you don’t have to anxiety. They accept these file types when importing:
You can choose between making use of a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Activecampaign Or AWeber
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In some way or other these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Activecampaign Or AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.