ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the power to market the store in the way you wish to.
It might sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Acuity AWeber Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built on HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated look. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you are able to change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be certain to select one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and is used as the one for future newsletters.
It is attainable to discover information such as CTA when you change a particular part or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. Acuity AWeber Integration
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and you won’t feel the tension. They accept these file types when importing:
You have the option of using a pre-generated subject line , or making your own. Except when making one, you must wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Acuity AWeber Integration
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and where they came from. In some way or other the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Acuity AWeber Integration
What is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer support?
They do. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.