Acuity AWeber

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you have the ability to promote your store in the way you wish to.

In writing, this may seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber the way the email marketing process works, as well as what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Acuity AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product based in HTML templates. Since it is an online platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated appearance. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

For those running a blog, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.

There’s a caveat, however. Some email template templates are compatible with RSS feed.

If you decide to use the template, make sure to find one that is compatible with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to give their details.

You can design the heading and font, style and color. Photos can be also used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and is utilized as the basis for any future email campaigns.

It’s possible to find information such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select and mix segments.

The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Acuity AWeber

When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process so you don’t have to stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Acuity AWeber

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In one way or another, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.

The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in an paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you’ll make.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) Acuity AWeber

What is Aweber?

Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.

Does Aweber provide customer service?

They do. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using the form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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