ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the ability to promote your store the way you want to.
On paper, it might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Ad A Background Image To AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated look. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
If you decide to use the template, make certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Imagine live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and will be used to determine the best option for any future emails.
It is attainable to discover data like CTA when you change a particular part of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, and so on. Ad A Background Image To AWeber Email
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed the process and that you don’t experience the stress. They accept these file types when they import:
You can choose between choosing an already-generated subject line or making your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Ad A Background Image To AWeber Email
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat or email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Ad A Background Image To AWeber Email
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber provide customer service?
They do. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.