ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store the way you want to.
In writing, this may sound simple, but it’s not. You engage with customers and go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Add A Pdf Download In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based on HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
If you decide to use the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Think live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it is utilized as the basis to send out future email campaigns.
It’s possible to find data such as CTA in the event that you change an element or design. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get here can be used in future campaigns. Depending on what they do it is possible to use Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchases made, and so on. Add A Pdf Download In AWeber
When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process , so that you don’t experience the anxiety. They accept these file types for import:
You can choose between using a pre-generated subject line , or making your own. If you create one, you need to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Add A Pdf Download In AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they come from. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription It’s affordable too. Not too much but you’ll make the most of the campaign you will make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Add A Pdf Download In AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is available during working hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.