ECommerce and Email Marketing go together. In running the online business, you have the power to market the store in the way you wish to.
In writing, this could appear simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Add AWeber Form To Facebook Page
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern style. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
When you select the template, make certain to select one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it will be utilized as the basis for future emails.
There is a possibility of locating data like CTA when you change one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Depending on what they do you could utilize Aweber to get better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. Add AWeber Form To Facebook Page
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also easy to transfer them. It will speed the process and you won’t feel the stress. They accept these file types for import:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Add AWeber Form To Facebook Page
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and where they come from. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part, customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) Add AWeber Form To Facebook Page
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. Whether you are a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during working hours via phone, chat or email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.