ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the power to market the store the way you want to.
It may appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Add AWeber Form To Squarespace
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based in HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern look. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
When you select the template, make sure to find one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be used to determine the best option for any future emails.
It’s possible to find details such as CTA when you change a particular part or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Add AWeber Form To Squarespace
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process , so you don’t have to stress. They will accept the following file types for import:
You have the decision of using a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Add AWeber Form To Squarespace
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign and see where they came from. One way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Add AWeber Form To Squarespace
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber have customer service?
They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.