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ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the ability to promote your store the way you want to.

On paper, it could appear simple, but it’s not. Customers interact with you and go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Add AWeber Form To Wimage

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service built on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the data through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can change the color as well as the font or style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.

There’s a catch, though. Not all email templates can be used with an RSS feeds.

When you select a template, be sure you choose one that can also work with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.

You can design the heading the font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Also, points for incorporating a landing page for an email marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content within the email itself. Consider live results from surveys and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be used as the one for future newsletters.

It is attainable to discover data such as CTA when you alter a particular part or design. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no limitation in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, and so on.

To separate the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather will be useful for future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, and so on. Add AWeber Form To Wimage

If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so you won’t feel the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Add AWeber Form To Wimage

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you send an email. Features such as A/B testing will not be available, however, you can start your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign and see where they come from. In one way or another these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.

The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you make.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Frequently Asked Questions (FAQs) Add AWeber Form To Wimage

What exactly is Aweber?

Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or programming to facilitate the integration.

Does Aweber offer customer support?

They do. Customer support on Aweber is accessible during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using an online form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns function within Aweber?

Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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