Add AWeber To Thrive

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ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the option of marketing the store the way you want to.

In writing, this could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

Today, even a static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Add AWeber To Thrive

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS for Email Templates

For those running a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.

There’s a catch, though. Some email template templates are compatible with RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be used as the one for future newsletters.

There is a possibility of locating data like CTA when you change an element of the design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The workaround they have at least is sending emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The data you collect will be useful in future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, and so on. Add AWeber To Thrive

When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the details, it’s also feasible to upload them. It speeds up the process so that you don’t experience the tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Add AWeber To Thrive

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or via email.

Free Plan

With the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they came from. One way or another these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to essential vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.

When subscribed to an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will make.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Add AWeber To Thrive

What is Aweber?

Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.

Does Aweber offer customer service?

They can. Customer service on Aweber is accessible during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using the form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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