ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store the way you want to.
In writing, this may seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Add Logo In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based in HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use the template, make certain to select one that can also work with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are blocking the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and can be used to determine the best option for any future email campaigns.
There is a possibility of locating details such as CTA when you change a particular part or design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do you could make use of Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. Add Logo In AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds the process and that you don’t experience the stress. They accept these file types when importing:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Add Logo In AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Add Logo In AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or code to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.