ECommerce and Email Marketing go in tandem. When you manage the online business, you have the power to market the store the way you want to.
It might appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Add New Gmail Contact To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is used to determine the best option for future newsletters.
It’s possible to find details like CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Add New Gmail Contact To AWeber
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts using the form. While you can manually input the data, it is also feasible to upload them instead. It speeds the process and that you don’t experience the stress. They accept these file types when they import:
You have the decision of making use of an already-generated subject line or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Add New Gmail Contact To AWeber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Add New Gmail Contact To AWeber
What is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.