ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the power to market the store however you would like to.
It might sound simple, but it’s not. You engage with customers and go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Add New Kajabi Customers To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any service or product built on HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat. Not all email templates can be used with an RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow users to provide their information.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and can be used as the one for future emails.
There is a possibility of locating details such as CTA when you alter a particular part in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. Add New Kajabi Customers To AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process so you don’t have to anxiety. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Add New Kajabi Customers To AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In some way or other the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) Add New Kajabi Customers To AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.