ECommerce and Email Marketing go together. When you manage the online business, you’re given the option of marketing the store however you would like to.
In writing, this may sound simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Add Phone Number To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based upon HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and can be used to determine the best option for any future newsletters.
It’s possible to find information like CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can use Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Add Phone Number To AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them instead. This speeds up the process , so you don’t have to anxiety. It will accept these types of files when importing:
You can choose between choosing a pre-generated subject line or creating your own. If you create one, you need to wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or email, you can have their help. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Add Phone Number To AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The greatest part is that customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Add Phone Number To AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is available during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.