ECommerce and Email Marketing go together. In running an online store, you’ll have the option of marketing the store the way you want to.
In writing, this could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Add Signature AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based in HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and will be used to determine the best option to send out future email campaigns.
It’s possible to find data like CTA when you change a particular part of the design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, and so on. Add Signature AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types for import:
You have the decision of making use of a pre-generated subject line or making your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Add Signature AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign in action and the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to essential vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The greatest part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you make.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) Add Signature AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.