ECommerce and Email Marketing go together. When you manage the online business, you’ll have the power to market the store the way you want to.
It may sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Add Subscribers To A List On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service based upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. Not all email templates are compatible with an RSS feed.
When you select the template, make certain to select one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it will be used as the one for any future email campaigns.
There is a possibility of locating data like CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Add Subscribers To A List On AWeber
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the tension. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Add Subscribers To A List On AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part, service for customers is always available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Add Subscribers To A List On AWeber
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during working hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.