ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the option of marketing the store in the way you wish to.
It may appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Add Users To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any service or product built on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
So when you choose a template, be sure to find one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and will be used as the one for any future email campaigns.
There is a possibility of locating details such as CTA when you alter a particular part of the design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. Add Users To AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them instead. This speeds the process and that you don’t experience the stress. It will accept these types of files when importing:
You have the option of using an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Add Users To AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you will make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Add Users To AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during working hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.