ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store however you would like to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Adding A Pdf File To An AWeber Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Since it is a platform uses automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated style. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates work with RSS feeds.
When you select a template, be sure to find one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and will be utilized as the basis for future emails.
It is attainable to discover data like CTA when you alter one particular aspect or design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Adding A Pdf File To An AWeber Campaign
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process so you don’t have to anxiety. They will accept the following file types for import:
You can choose between using an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or email, you can get their input. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Adding A Pdf File To An AWeber Campaign
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The greatest part is that service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Adding A Pdf File To An AWeber Campaign
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. Whether you are a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer support?
They can. The customer service of Aweber is available during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.