ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store however you would like to.
On paper, it might seem simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Adding Instagram Buttons In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running a blog, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
So when you choose the template, make sure you choose one that works with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and can be utilized as the basis to send out future email campaigns.
There is a possibility of locating information like CTA when you change a particular part of the design. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, sales made, and so on. Adding Instagram Buttons In AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them. It will speed the process and you won’t feel the stress. They will accept the following file types for import:
You have the decision of choosing an already-generated subject line or creating your own. If you create one, you have to wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Adding Instagram Buttons In AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you mail an email. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign and see where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Adding Instagram Buttons In AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.