ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store the way you want to.
It may seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Adding More Emails To AWeber Autoresponder Campaign Send Immediately To Current Subscribers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh style. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and will be used as the one for any future newsletters.
There is a possibility of locating details like CTA when you alter an element or design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To segment the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, etc. Adding More Emails To AWeber Autoresponder Campaign Send Immediately To Current Subscribers
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via an online form. While you can manually input the information, it’s possible to import them instead. This speeds up the process , so you don’t have to stress. They accept these file types when importing:
You can choose between choosing a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Adding More Emails To AWeber Autoresponder Campaign Send Immediately To Current Subscribers
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign and see where they came from. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Adding More Emails To AWeber Autoresponder Campaign Send Immediately To Current Subscribers
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have support for customers?
They can. Customer support on Aweber is available during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.