ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store in the way you wish to.
It could seem simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Adding Share Code To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any item or service based upon HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh style. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates work with RSS feed.
When you select the template, make sure to find one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow subscribers to give their details.
You can create the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and will be utilized as the basis to send out future emails.
It is attainable to discover information such as CTA when you alter a particular part in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. Adding Share Code To AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed the process and you don’t have to stress. They accept these file types when they import:
You have the decision of making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or email, you can get their input. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Adding Share Code To AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign and see where they come from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to invest in. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you will make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) Adding Share Code To AWeber
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.