ECommerce and Email Marketing go in tandem. In running the online business, you’re given the ability to promote your store the way you want to.
In writing, this could seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Adding Video To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product that are based in HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated appearance. You can change the color, font, or style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates can be used with RSS feed.
When you select a template, be sure to find one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Also, points for incorporating a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it can be used as the one for any future email campaigns.
There is a possibility of locating details such as CTA when you alter an element of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to make use of Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, and so on. Adding Video To AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them. It speeds up the process so you don’t have to tension. They will accept the following file types when they import:
You have the decision of using an already-generated subject line or making your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Adding Video To AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Adding Video To AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.