Adwords In AWeber Emails

aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you have the power to market the store in the way you wish to.

On paper, it could sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Today, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber the way email marketing works, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Adwords In AWeber Emails

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. As a platform, it makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the information through their stats.

Adwords In AWeber Emails

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.

RSS for Email Templates

For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.

There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.

If you decide to use the template, make sure to find one that can also work with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to fill in their information.

You can design the heading the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Also, points for incorporating the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option for future emails.

It’s possible to find information such as CTA in the event that you change a particular part of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.

There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To separate the data, you need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.

The method they use at the very least is to send emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. Adwords In AWeber Emails

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process , so you don’t have to tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Adwords In AWeber Emails

If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This ensures that the users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign and see where they come from. In some way or other the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to vital features.

The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of funds to purchase. The greatest part is that customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you make.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) Adwords In AWeber Emails

What is Aweber?

Aweber is an email marketing platform that is suitable for companies and digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or code to make the integration smooth.

Does Aweber have customer service?

They offer it. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using a form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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