ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the option of marketing the store the way you want to.
In writing, this may seem simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Affiliate Marketing Programs Like AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any service or product built in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and can be used to determine the best option for any future email campaigns.
There is a possibility of locating information like CTA when you change an element in the layout. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. Affiliate Marketing Programs Like AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them. This speeds up the process , so that you don’t experience the tension. They accept these file types for import:
You have the decision of making use of a pre-generated subject line or making your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Affiliate Marketing Programs Like AWeber
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign in action and where they come from. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will get the best out of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Affiliate Marketing Programs Like AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or veteran you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber have customer support?
They can. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.