ECommerce and Email Marketing go together. When you manage the online business, you have the option of marketing the store the way you want to.
On paper, it could appear simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber After Post Inline AWeber Signup Form
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP for email
Cons
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber Features
Aweber is an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the details through their statistics.
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Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Also, points for incorporating the landing page of an email marketing platform at the very least.
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AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
A/B Testing
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be used as the one for future newsletters.
It’s possible to find information such as CTA when you change one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Data Segmentation
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
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Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.
Marketing Automation
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. After Post Inline AWeber Signup Form
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them instead. This speeds up the process so you don’t have to stress. They will accept the following file types for import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You can choose between using a pre-generated subject line , or creating your own. If you create one, you have to wait for verification by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. After Post Inline AWeber Signup Form
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
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Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat or via email.
Free Plan
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
Pro Plan
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing strategy.
Conclusion
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
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Commonly Asked Questions (FAQs) After Post Inline AWeber Signup Form
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer service on Aweber is available during business hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.