ECommerce and Email Marketing go in tandem. In running an online store, you have the option of marketing the store however you would like to.
In writing, this could seem easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Align Left Plain AWeber Template
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a caveat, however. Some email template templates work with an RSS feed.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be used to determine the best option for any future newsletters.
It’s possible to find information like CTA in the event that you change a particular part or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Align Left Plain AWeber Template
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Align Left Plain AWeber Template
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Align Left Plain AWeber Template
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.