ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the option of marketing the store in the way you wish to.
It may sound easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Amazon AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service based in HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated look. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is used as the one for any future email campaigns.
There is a possibility of locating details like CTA when you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The workaround they have at least is sending emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can use Aweber for more effective outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. Amazon AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. While you can manually input the information, it’s easy to transfer them. It speeds up the process so you don’t have to tension. They accept these file types when they import:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Amazon AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Amazon AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.