ECommerce and Email Marketing go in tandem. In running an online store, you have the option of marketing the store in the way you wish to.
On paper, it might seem simple, but it’s not. You engage with customers and go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Amazon Link Not Working On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based in HTML templates. As a platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with an RSS feed.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and will be used to determine the best option for any future newsletters.
There is a possibility of locating data such as CTA when you alter one particular aspect in the layout. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.
The method they use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. Amazon Link Not Working On AWeber
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the details, it’s also feasible to upload them instead. It will speed up the process so you won’t feel the tension. They accept these file types for import:
You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Amazon Link Not Working On AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they came from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Amazon Link Not Working On AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.