ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store the way you want to.
On paper, it might sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Amazon Ses Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built on HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh look. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used as the one for any future email campaigns.
There is a possibility of locating information such as CTA when you change one particular aspect in the layout. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. Amazon Ses Vs AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the data, it is also easy to transfer them. This speeds up the process so that you don’t experience the tension. It will accept these types of files for import:
You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll have their help. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Amazon Ses Vs AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be available, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign in action and where they came from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will make the most of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Amazon Ses Vs AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to make the integration smooth.
Does Aweber have customer support?
They can. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.